New dating personals
The year-old startup will also receive money when people pay to message each other.
"It's the cheapest high-end dating site out there," Schechter told The Wire on Friday.
In How About -- a site that asks people to write date ideas -- he saw a potential for greatness.
"In retrospect, the personals section was an obviously place to look for new revenue streams and new features, but not one where we had built up much expertise," Serena Torrey, New York Media's executive director of business development, told The Wire on Friday afternoon. The site will live within NYMag.com, and it will be "heavily" promoted by email blasts, banner ads, pages in the print magazine, and other outlets, Torrey said.
Our members whether transsexuals (TS) or crossdressers (CD) can view many aspects of each others likes, wants and desires.
The idea started back in February when Brian Schechter, co-founder of How About We.com, met with general manager Michael Silberman.
The magazine had a personals section on the site, but it was underused and Silberman's team didn't allocate any resources to promoting the venture.
Only by accident did I realize what a terrific site this is.
I am very impressed and I thank you for such an incredible resource."—John "I used poz personals for about 3 years and finally found someone. Keep the faith."—Jessica via Facebook "Just want to say that your site is the best of all the personals sites that I've been on.
you too can, don't give up."—Merci "I put an ad on POZ Personals and within a few days I met a wonderful guy who only lives a few miles from me.